HELP SAVE THE BUTCHERS! — REAL BUTCHER KNOWLEDGE Consumer education • Butcher knowledge • Independent retail heritage
Original Help Save the Butchers badge
Help Save the Butchers!Real Butchers. Real Answers. Real Service.
Knowledge at the butcher counter

Real Butchers.
Real Answers.
Real Service.

Save by Buying Like a Butcher Does.

Buy the whole primal. We cut it your way. You save money and fill your freezer with the cuts your family actually uses.

Build a CowLearn From a ButcherSee what a butcher can do for you
HELP SAVE THE BUTCHERS! — KNOWLEDGE, SERVICE AND CUSTOM CUTTING
1Save Money

Whole-primal buying can give you better value than buying the same cuts one package at a time.

2We Cut It Your Way

Choose the steaks, roasts and other cuts that fit the way your family actually eats.

3Fill Your Freezer

Take home the cuts your family actually uses, custom cut to fit the meals you make.

Help Save the Butchers in 30 seconds

A Real Butcher Can Help You Buy Smarter

Buy whole primals, choose the steaks, roasts and other cuts your family wants, and have them custom cut to the thicknesses and sizes that fit the way your family cooks.

Buy the whole primal. We cut it your way.You save money and take home the cuts your family actually uses.
Why Help Save the Butchers exists

The best solution is a win-win

Customers should get knowledgeable service, honest value and meat cut to fit the way their family actually eats.

When you buy a whole primal, we can price it more aggressively because the entire piece is sold at once. You choose the cuts, we do the cutting, and the savings stay with you.

Our reason for being is simple: the customer should win.

Learn from the butcher

You do not need to know every cut before you shop. Start with what you are trying to make and work backward to the meat that fits the meal.

Choosing a SteakCompare rib eye, New York strip, porterhouse, filet mignon, top sirloin and other grilling steaks. Choosing a RoastUnderstand why some roasts belong in the oven and others need slow, moist cooking. Whole Primals — Cut Your WaySee how a whole rib eye, strip, tenderloin, pork loin and other primals can be custom cut. Build a CowChoose the beef sub-primals your family actually wants instead of buying an entire side. How Much Meat Do I Need?Practical shopping guidance for everyday meals, holidays and entertaining. Ground BeefUnderstand lean percentages, flavor and why grinding practices matter.
Butcher helping a customer choose meat at the case
A butcher helping a customer choose meat at the case.
Talk to the person who knows the meat

The butcher is part of the value

A knowledgeable butcher can help you make the package fit the meal instead of forcing the meal to fit the package.

That may mean a thicker steak, a smaller roast, a different cut, a whole primal cut to your specifications, or simply an explanation of what you are looking at.

Why Real Butchers Matter

Whole primals — custom cut for you

Choose your steak thickness. Choose your roast sizes. Decide whether part of the primal should stay whole. Our whole-cut videos show exactly where those steaks and roasts come from.

Explore Whole PrimalsBuild a Cow
Whole rib eye from an original Help Save the Butchers cutting video
Original Help Save the Butchers whole-rib-eye demonstration.
A little HSTB history — and a little fun

See the commercials customers remembered

From the early BNN parody to The In-Laws and The BBQ, the original commercials helped turn Help Save the Butchers into something customers remembered.

We have kept the original Windham IGA branding in the footage because it is part of the story.

Watch the Classic Commercials
Still from The In-Laws Help Save the Butchers commercial
Original HSTB advertising — preserved as part of the history.
The idea continues

Bob's Butcher & Basket

The Help Save the Butchers philosophy continues in Willimantic: accessible butchers, fresh-cut meat, custom cutting, whole primals, bulk buying and real answers at the meat counter.

Visit the Store Page
Fresh-cut beef case
Fresh-cut beef and large-format meat merchandising.